40 Hours Digital Marketing Boot Camp by Intoact

Why Intoact's Digital Marketing Boot Camp?

Daily advances in social media and in technology in general is one of the main reasons your digital marketing strategy needs to keep evolving. The Intoact Digital Marketing Bootcamp will guide you to the latest best practices in Digital Marketing and equip you with the insights to stay ahead.

Over 40 hours in six days, we will help you go deeply in topics like marketing strategy and metrics, social media, email marketing strategy, user experience, online advertising, SEO, e-commerce and content marketing. Through hands-on exercises, you’ll have a chance to network and put your new skills to work, too.

Attending the Intoact Digital Marketing Bootcamp will provide you with a strong base of knowledge in digital marketing. The course covers the majority of the digital topics that will make you deserve to be a Qualified Digital Marketing Professional.

What you will learn?
Use digital marketing to drive business objectives, increase ROI and sales.
Prepare successful digital marketing startegies and plans
Develop effective digital marketing campaigns
Understand how digital marketing works
Become a digital marketer
Attract new customers through digital marketing
Retain customers through digital marketing
Use different tools to analyze and optimize social media & digital marketing campaigns

Topics to be covered in this practical boot camp:

Day 1
Creating a Social Media & Digital Marketing plan
Content Marketing
Content Creation Tips & Tools
Create designs and posts without design or Photoshop skills
Facebook for Business – Deep knowledge and Importance of Business Manager
Setting up Facebook Business Manager
Understanding the dashboard
Facebook for Business vs. Regular Ads Manager
Facebook Pages – It’s about having returns and revenues, not only being active

Day 2
Facebook & Instagram Ads
Facebook Ads objectives
Understanding Facebook algorithms and how ads work
Optimize the target audience to reach the right people
Optimize the ads to avoid reaching unwanted people
Facebook Bidding types
How to monitor the performance of a promotion

Hands-on practice

Remarketing on Facebook & Instagram
Target your own database, email or phone number on Facebook and Instagram
Target the website visitors on Facebook and Instagram
Target people who engaged with you page
Target people who engaged with your Instagram profile
Group practices

Day 3
Instagram for Business

Grow your account without buying fake likes
Instagram Verification
Hashtags best practices
IGTV – Best practices
Create effective Instagram campaigns and success stories
Instagram Tools (creating videos, designs and stories without design skills)

Twitter for Business

Twitter content strategy
Local vs. Regional Market
Twitter tools & Tips
How to find Influencers
Twitter Monitoring (Topics or Competitors)
Twitter Ads Targeting and Placements

YouTube for Business

How to optimize YouTube videos
Get more views and subscribers
Launch Monetization on YouTube and earn money from the subscriptions and views
YouTube bloggers (vBloggers) activities and success stories

LinkedIn Business Pages

LinkedIn personal account vs. LinkedIn company page
How to use your Linkedin contacts for marketing purposes
LinkedIn content strategy & best practices
LinkedIn Ads Targeting and Placement

Day 4
Search Engine Optimization (SEO)

Search Types: Organic, Local and Paid search
How Search Engines Work
Content Development using the Keyword strategy
How to Make a Google-friendlycontent
Site Structure - how to optimize it to reach a high ranking on search engines
Setting up Google My Business – Register the location on Google Search & Google Maps
Register a location with many branches or location on Google Search & Google Map
SEO tools and reporting - website analysis

E-Commerce Introduction

What is e-commerce?
How to create a professional online store?
Optimize the e-commerce for SEO (make it SEO friendly)
User Experience (UX) & User Interface (UI)
E-Commerce Essentials
E-Commerce Features and Best practices
Showcasing success stories/ existing well-structured e-commerce websites
Hands-on practices

Day 5
Google AdWords (SEM)

Understanding PPC campaigns
Setting up Google AdWords Campaigns
Content Structure
Campaign Setup and Settings
Ads and Ad Groups
Creating Effective Ads
Bid Management

Hands-on practices

Search Campaigns
Display Campaigns (GDN)
YouTube Ads
Mobile App Advertising
Remarketing on Google
Target people anywhere on the Web

Google Analytics

Understanding the Analytics Dashboard
Analytics Reporting – Decision making
Setting up Goals & conversions
Measuring your Site’s ROI - Tracking the Conversions

Email Marketing

Create Newsletter templates using MailChimp and other Email Marketing Platforms
Setup & Send a newsletter
Target the database on the social media channels
Newsletter Reports

Day 6 - Project, applying the learning + Certifications

After completing this training program, you will be able to:

Create a professional social media and digital marketing strategy.
Maintain an effective digital presence on the social platforms.
Develop digital marketing campaigns followed by a consistent monitoring and analysis.
Manage the SEO (Search Engine Optimization) campaigns.
Develop effective social media ads.
Create Google AdWords campaigns (Text, Display, Video).
Maintain a good and professional digital presence.

At the end of the program you will benefit from the following:

Qualified Digital Marketing Professional certificate
Top scheduling social media and digital tools
Free stock photos websites
Viral Marketing case studies
Successful Social Media campaigns
Social Media Ads e-books
Google AdWords supportive materials
Content creation materials & tools
Useful online tools & templates
SEO keyword research & structure
Social Media Management templates
Social Media and Digital Marketing proposals templates

About the Trainer:

Elie Sarkis, Co-Founder of Intoact, is an Inbound Marketing & Google Certified professional with more than 8 years of experience in Communications & Digital Marketing. Mr. Sarkis, a TV Presenter and a dedicated entrepreneur with a Masters in International Commercial Negotiations, used to manage the Digital Marketing department at Samsung CTC | AC Holding in Lebanon for 5 years and he's currently an Instructor at different universities in Lebanon as well as consulting many companies in different fields. His passion for communications and the digital world - along with his profound admiration of infinite evolution - shaped the basic building blocks to founding Intoact with the aim of incorporating a constructive change in his community.

Early bird before November 22: $1,600
Regular Price: $1,800
*Special price for groups
*The fees include daily coffee breaks and lunch
*Access and preparation to the Certified Digital Marketer (CDM) program from IIB-Council.
1 year access to the Digital Marketing materials + Certified Digital Marketer tests, exam and certification.

For info, call:
+961 4 526 333
+961 71 721 271
+961 71 758 578