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Advanced Digital Marketing Course

Modern Digital Marketing Trends 2018

1. Overview:
Online marketing became one of the most successful tools in advertising for any kind of business. It’s the appropriate time to invest into the internet marketing and know the basic Concepts of that Online world. The core of this course is awareness of Online Marketing world Techniques & Secrets, and how to reach targeted customers easily in a professional ways.
In this course we will Discuss the most popular online channels used by the targeted customers In order to reach potential internet customers, and how to create an integrated online marketing plan putting in consideration the popular online channels used by each country internet users that will help in building up a reputable online image for your business in the right place with the best ROI

2. Learning Objectives:
Upon completion of program, you'll be able to ---
ü Be aware of Main Online Marketing Channels
ü New Trends in 2017 for Online Marketing Activities
ü Understand how using e-marketing can achieve your business goals.
ü Optimize Business website in a professional way
ü Creating Online Ads
ü Create an Online Marketing plan
ü Manage & Monitor any Online Activity

3. Online Marketing Course Outlines

Day 1 : Social Media Marketing in Business Field

ü Introduction to Social Media Platforms
ü Social Media Platforms Types
ü How to use your Facebook effectively?
ü Facebook Advertising
ü LinkedIn in Business
ü LinkedIn Advertising
ü Twitter Techniques & Secrets
ü Twitter Advertising

Day 2: Social Media Marketing in Business Field (Continued)

ü Instagram in Online Marketing for corporate
ü How to use YouTube ?
ü Google + and its Trend
ü Content Marketing
ü Content Plan
ü How to Deal With Negative Comments
ü How to Increase Your Community in a Professional Ways
ü Recommendations for Engaging with your Community
ü Social Media Mix
ü Most Popular Software in Managing SM
ü Reporting in Social Media

Day 3 : Search Engines Optimization

ü How Google Ranking its websites?
ü Types of SEO
ü Select The Most Effective Searchable Keyword - Phrase
ü Search Engine Optimization – Main Factors in Ranking Google Search Results
ü Landing Page Specifications
ü Images Optimization
ü Content Optimization
ü App Optimization ( ASEO )

Day 4 : SEO – Link Building

ü Video Optimization
ü Directories Submission
ü Press Release Advertising
ü White Paper Advertising
ü Most Popular Software in SEO
ü SEO Tracking & Monitoring
ü How to analysis your competitor’s online existence
ü KPIs of SEO

Day 5: e-Marketing Planning & Advertising

ü YouTube Advertising
ü Google Adwords – Paid Ads
ü E-mail shooting Techniques & Trends
ü How to settle an e-Marketing Plan
ü Monitoring & Tracking Online Marketing Activities
ü KPIs of Social Media Strategy & online plans
ü Web trend in 2017

4. Methodology:

The course is geared towards Internet Business learning and uses participatory approaches as much as possible. A variety of methodologies will be used, including presentation, discussions, group work, video discussions, question and answers, practical sessions (hands-on practice), small and large group exercises, and simulations.

5. Learning Media and Formats:

ü Online Presentation
ü Online Case Studies
ü Internet Marketing Books on CD
ü Practical Workshop

6. Who Should Attend?

ü Junior Marketer
ü Senior Marketer
ü Junior Online Marketer
ü Senior Online Marketer
ü Business Development Manager
ü Web Developer
ü Web Designer
ü Business Owner
ü Sales Manager
ü Sales Executives

7. Duration:

ü 5 Days
ü Morning Time ( 10:00 a.m. – 4:00 p.m. )
ü Or Evening Time ( 4:00 p.m. – 10:00 p.m. )

8. Languages:

ü Arabic Speaking / English Presentation & Content

9. Reference:

Some photos of my Courses in 9 Countries

10. Fees:

ü 20 % Discount for 2 Persons
ü 500 $ / Person
ü Certificate of Attendance
ü Coffee Breaks

11. Registration & Location:

ü BCTS – Business Consultancy & Training Services

Address: Scania Center, Rizkallah Semaan St., Furn El Chebbak
Phone: 01 382 402/ 76 116643 / 03 169240 – 00201001997405 - 00966567564518