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Please note that places are limited and that registration is required for this event.
May 13 :
May 20 :


Monday May 13, 2019
5.00 P.M. - 7.00 P.M.
Company: Birdhaus_
Language: Arabic

| Digital presence and E-business for industrialists and designers

With the rise of the digital economy, the enterprise has changed profoundly. Any business, whether it’s a bracelet maker or a multinational FMCG, needs to adopt new business approaches. Digital tools and online presence aren’t optional anymore, they’re an integral part of the business life. To raise awareness about this deep shift, the E-business workshops explores three major axes of knowledge: The flywheel - a business model for the digital consumer, online presence for offline businesses, and case studies.
The flywheel - a business model for the digital consumer (30mn)
The flywheel is a business model that forces the company to become customer-centric. Dividing the customer lifecycle into three phases (Attract - Engage - Delight), it helps entrepreneurs apply marketing tactics in the right places, at the right moment to impact the growth of the company.

Online presence and digital opportunity:
This part will look the kind of benefits one can get from selling on e-commerce platforms, and the kind of marketing tactics that can benefit their business. The main topics will be Local SEO, Landing pages, and calculating ROI. This part being brief, it will be expanded in the second training session.

Case studies:
Finally, we will talk about 2 companies that have implemented some of these tactics successfully and what we can learn from them.


Monday May 20, 2019
5.00 P.M. - 7.00 P.M.
Language: Arabic

| Marketing and Communications planning for industrialists and designers

Marketing and Communications are among entrepreneurs’ biggest challenges. With a strong need to focus on product excellence, artisans and industry specialists often need to rely on external suppliers to fill the gap. But what should they expect from these external stakeholders? The answer has three major components: setting business and marketing objectives, working with suppliers, and reporting.

Setting Business and Marketing Objectives:
Before hiring anyone, entrepreneurs should first focus their efforts on envisioning the growth of their company and translate the vision into business objectives. From these, they should come up with marketing objectives, which will become the basis on which they can hire agencies and/or freelancers.

Working with suppliers:
What services can agencies and freelancers provide? What results should you expect? What are some major pitfalls to watch out for? This section details the nature and components of a client-supplier relationship, the services they can expect, and the kind of results they should expect from these agencies.

Reports and KPIs:
This section highlights the need for reporting, the kind of KPIs that should be included, and how to request a report that gives the right indicators in relation to your marketing objectives. It also tackles the question of “who does what” and suggests an organisational structure to get the best out of the marketing activities.

The BCH is part of a project funded by the European Union and the Italian Agency for Development Cooperation and implemented by UNIDO, in collaboration with the Ministry of Industry, the Association of Lebanese Industrialists, Antwork, and ALBA.

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