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Beginner to Advanced Course

This full Digital Marketing training program covers all what you need to know about Digital Marketing, Social Media strategy & advertising (Facebook, Instagram, Twitter, LinkedIn, Google+, YouTube), SEO essentials, Google AdWords, Email Marketing, digital tips & tools, Blogging, Inbound Marketing and Google Analytics.

This training program offers a deep understanding of the key elements of building successful Digital Marketing campaigns using the appropriate social media and digital channels, strategies, and tools. The course also highlights different case studies and introduces the core techniques in digital marketing, helping all the participants to apply the best digital practices in their own strategies.

Topics to be covered: 

Include the Social channels in the business strategy

Facebook Business Pages
Marketing & Ads | Tips & Tools 
LinkedIn Company Pages
Content & Ads Strategy
Instagram Content & Ads Strategy |
Tips & Tools  
Twitter for Business
Twitter Tools  
YouTube for Business 
Google+ for Business

Digital Strategy Highlights

Social Media Management | Software and Tools 
Photo & Video Strategies 
Going viral with Social Media 
Custom Audiences | Lookalike Audience 
Lead Generation Strategies 
Choose the right campaign objective 

Email Marketing 

Create Newsletter templates using MailChimp
Setup & Send a newsletter 
Target the database on the social media channels

Search Engine Optimization (SEO)

Search Types: Organic, Local and Paid search
How Search Engines Work
An understanding of Search Engine Optimization
Search Engine Algorithms
Keyword Research
          - Strategy
          - Tips & Tools 

Content Development using the Keyword strategy 
How to Make a Google-friendly content
          - Site Structure
          - META Description & META Keywords
          - Headings & Sub-Heading 
          - Domain Name & URL Structure
          - Website Navigation & Internal Links

Localized SEO 
Inbound Links
          - Strategy & Tips 
          - Local Listings
          - Social Sharing

SEO & Blogging 
E-Commerce Overview 

E-Commerce website requirements
E-Commerce / Online Shop user experience
How to build an effective e-commerce structure 
Google AdWords & Google Analytics:

Set up a Google AdWords Campaign
Content Structuring
Understanding Quality Score
Ads and Ad Groups
Organizing Ad Groups
Creating Effective Ads
Bid Management
Negative Keywords
Getting started with Google Analytics 
Understanding the Dashboard – Audience | Traffic Source | Customer Behavior | Content | Conversion
Integrating Google AdWords campaigns into Google Analytics

After completing this training program, you will be able to:

Create a professional social media and digital marketing strategy.
Maintain an effective digital presence on the social platforms.
Develop digital marketing campaigns followed by a consistent monitoring and analysis.  
Manage the SEO (Search Engine Optimization) campaigns.
Develop effective social media ads.
Create Google AdWords campaigns (Text, Display, Video).
Do the analytics needed to maintain a good and professional digital presence.

At the end of the program you will benefit from the following:

A Certificate of Completion
Top scheduling social media and digital tools  
Free stock photos websites 
Viral Marketing case studies 
Successful Social Media campaigns 
Social Media Ads e-books 
Google Adwords supportive materials 
Content creation materials & tools
Useful online tools & templates
SEO keyword research & structure

Date: July 20 & 27, 2019
Time: 9:00AM - 6:00PM

Location: Intoact Offices, 7th Floor, Le Mall Dbayeh Building, Dbayeh Highway 


Course Fees: $650.00*
$1,150.00 if you want to enroll in the Certified Digital Marketer (CDM) program from IIB-Council.
1 year access to the Digital Marketing materials + Certified Digital Marketer tests, exam and certification. 
*The fees includes lunch and coffee breaks
*Special prices for groups 

To register, visit Intoact' website www.intoact.net.

About the Trainer:

Elie Sarkis, Co-Founder of Intoact, is an Inbound Marketing & Google Certified professional with more than 8 years of experience in Communications & Digital Marketing. Mr. Sarkis, a TV Presenter and a dedicated entrepreneur with a Masters in International Commercial Negotiations, is currently heading the Digital Marketing department at Samsung CTC | AC Holding in Lebanon. His passion for communications and the digital world - along with his profound admiration of infinite evolution - shaped the basic building blocks to founding Intoact with the aim of incorporating a constructive change in his community.


Don't forget to bring your laptop so you can do live practices.

For info, Call:
+961 4 526 333
+961 71 721 271
Or Email: info@intoact.net