• Every Saturday from 09:00 am until 06:00 pm, Mar 10 2018 to Mar 17 2018
  • Every Saturday from 09:00 am until 06:00 pm, Apr 14 2018 to Apr 21 2018
  • Every Saturday from 09:00 am until 06:00 pm, May 19 2018 to May 26 2018
  • Every Saturday from 09:00 am until 06:00 pm, Jun 23 2018 to Jun 30 2018
  • Every Saturday from 09:00 am until 06:00 pm, Sep 15 2018 to Sep 22 2018
  • Every Saturday from 09:00 am until 06:00 pm, Oct 13 2018 to Oct 20 2018
  • Every Saturday from 09:00 am until 06:00 pm, Nov 17 2018 to Nov 24 2018
  • Every Saturday from 09:00 am until 06:00 pm, Dec 08 2018 to Dec 15 2018
  • Every Saturday from 09:00 am until 06:00 pm, Feb 23 2019 to Mar 02 2019
  • Every Saturday from 09:00 am until 06:00 pm, Mar 23 2019 to Mar 30 2019
  • Every Saturday from 09:00 am until 06:00 pm, May 18 2019 to May 23 2019
  • Every Saturday from 09:00 am until 06:00 pm, May 24 2019 to May 25 2019
  • Intoact Offices, 7th Floor, Le Mall Dbayeh Building, Dbayeh Highway, Lebanon [See map] [Hide map]
  • Conferences & Workshops
  • www.intoact.net

Practical Digital Marketing Training in Lebanon - Weekend Program
Certified Digital Marketer (CDM) program

Beginner to Advanced Course

This full Digital Marketing training program covers all what you need to know about Digital Marketing, Social Media strategy & advertising (Facebook, Instagram, Twitter, LinkedIn, Google+, YouTube), SEO essentials, Google AdWords, Email Marketing, digital tips & tools, Blogging, Inbound Marketing and Google Analytics.

This training program offers a deep understanding of the key elements of building successful Digital Marketing campaigns using the appropriate social media and digital channels, strategies, and tools. The course also highlights different case studies and introduces the core techniques in digital marketing, helping all the participants to apply the best digital practices in their own strategies.

Topics to be covered:

Include the Social channels in the business strategy

Facebook Business Pages
Marketing & Ads | Tips & Tools
Facebook Remarketing | Custom Audiences | Facebook Pixel
LinkedIn Company Pages
Content & Ads Strategy
Instagram Content & Ads Strategy |
Tips & Tools
Twitter for Business
Twitter Tools
YouTube for Business | Content Strategy & Ads
Google for Business

Digital Strategy Highlights

Social Media Management | Software and Tools
Photo & Video Strategies
Going viral with Social Media
Custom Audiences | Lookalike Audience
Lead Generation Strategies
Choose the right campaign objective

Email Marketing

Create Newsletter templates using MailChimp
Setup & Send a newsletter
Target the database on the social media channels

Search Engine Optimization (SEO)

Search Types: Organic, Local and Paid search
How Search Engines Work
An understanding of Search Engine Optimization
Search Engine Algorithms
Keyword Research
- Strategy
- Tips & Tools

Content Development using the Keyword strategy
How to Make a Google-friendly content
- Site Structure
- META Description & META Keywords
- Headings & Sub-Heading
- Domain Name & URL Structure
- Website Navigation & Internal Links

Localized SEO
Inbound Links
- Strategy & Tips
- Local Listings
- Social Sharing

SEO & Blogging


E-Commerce Overview

E-Commerce website requirements
E-Commerce / Online Shop user experience
How to build an effective e-commerce structure

Google AdWords & Google Analytics:

Set up a Google AdWords Campaign
Content Structuring
Understanding Quality Score
Ads and Ad Groups
Organizing Ad Groups
Creating Effective Ads
Bid Management
Negative Keywords
Getting started with Google Analytics
Understanding the Dashboard – Audience | Traffic Source | Customer Behavior | Content | Conversion
Integrating Google AdWords campaigns into Google Analytics

After completing this training program, you will be able to:

Create a professional social media and digital marketing strategy.
Maintain an effective digital presence on the social platforms.
Develop digital marketing campaigns followed by a consistent monitoring and analysis.
Manage the SEO (Search Engine Optimization) campaigns.
Develop effective social media ads.
Create Google AdWords campaigns (Text, Display, Video).
Do the analytics needed to maintain a good and professional digital presence.

At the end of the program you will benefit from the following:

A Certificate of Completion
Top scheduling social media and digital tools
Free stock photos websites
Viral Marketing case studies
Successful Social Media campaigns
Social Media Ads e-books
Google Adwords supportive materials
Content creation materials & tools
Useful online tools & templates
SEO keyword research & structure


Location: Intoact Offices, 7th Floor, Le Mall Dbayeh Building, Dbayeh Highway


Course Fees: $650.00*
$1,150.00 if you want to enroll in the Certified Digital Marketer (CDM) program from IIB-Council.
1 year access to the Digital Marketing materials + Certified Digital Marketer tests, exam and certification. 
*The fees includes lunch and coffee breaks
*Special prices for groups 


About the Trainer:

Elie Sarkis, Co-Founder of Intoact, is a Google Certified professional with more than 8 years of experience in Communications & Digital Marketing. Mr. Sarkis, a TV Presenter and a dedicated entrepreneur with a Masters in International Commercial Negotiations, is currently heading the Digital Marketing department at Samsung CTC | AC Holding in Lebanon. His passion for communications and the digital world - along with his profound admiration of infinite evolution - shaped the basic building blocks to founding Intoact with the aim of incorporating a constructive change in his community.
Read more on https://www.lebtivity.com/event/digital-marketing-training-in-lebanon-weekday-program - Weekday Program

Call
+961 4 526 333
+961 71 721271
Email
info@intoact.net