E-Commerce Training 

As the global Internet population continues to grow, electronic commerce is growing as well. The e-commerce is generating around $400 billion annually since 2015. This huge market encompasses traditional e-commerce, as well as m-commerce (which is growing faster than any other sector) and location-based e-commerce.

This two-day program will teach entrepreneurs and marketers how to develop, market, and manage an e-commerce business, giving them a crucial advantage in today’s competitive market.
 

This two-day workshop will help you:

Describe what the terms e-commerce and m-commerce mean
Develop an e-commerce business plan
Evaluate e-commerce software options
Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process
Test, launch, and update your e-commerce site
Design engaging, responsive web content
Understand e-commerce payment options and choose appropriate options for your site
Use appropriate tools to track key e-commerce metrics
Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management
Create a marketing plan with all the essential elements
Market your online store using social media and other appropriate channels
Use discounts and promotions to market your e-commerce business
Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly
Protect your intellectual property
Identify the rules and regulations that will govern your e-commerce businesses
 

What Topics are Covered?

Getting to Know E-Commerce
E-Commerce Building Blocks
Software Options and Solutions
Building Your Online Store
The Finishing Touches
Creating an Engaging User Experience
Transaction Management
M-Commerce
E-Commerce Analytics
Supporting Your E-Commerce Business
Security and Fraud Awareness
Rules and Regulations
E-Commerce Building Blocks

The basic elements of an e-commerce business are the topics here. This session digs into setting goals, creating a business plan, and then choosing a revenue model. The session also takes a look at successful e-commerce businesses.

Software Options and Solutions

You will get a look at content management systems, e-commerce server packages, and web hosting services in this session. A test drive of an online service and a basic e-commerce site are also features of this session.

Building Your Online Store

A step-by-step look at building an online store is the core of this session. It looks at domain names, site structures, and top-level pages. The session also covers navigation tools, product pages, shopping carts, the checkout process…

The Finishing Touches

After your site is set up it’s a good idea to test it before launch. This session looks at ways to guarantee some positive launch plus post-launch procedures. As a wrap-up, attendees will get to usability test an actual e-commerce site.

Creating an Engaging User Experience

Here, you will get a look at how quality content and responsive site design will help engage users, drive site traffic, and build your business. Also discussed is how to build customer relationships and leverage social selling.

Transaction Management

It’s no good having customers but having no way for them to make their purchases. Transaction management is the focus of this session which looks at online payment options, mobile payment systems, digital cash, and cash/check on delivery. This session looks at the details of each payment method and the locations where each type is common.

M-Commerce

M-Commerce is commercial transactions conducted using tablets or smartphones and it is growing about 50 percent per year. This session looks at the top m-commerce retailers. We will look at trends in the mobile arena, including wearable devices like smartwatches.

E-Commerce Analytics

Successful e-commerce sites analyze metrics to study every aspect of their business to help assess and improve it. This session discusses key metrics all e-businesses should track and looks at tools to track these metrics and evaluate trends.

Supporting Your E-Commerce Business

There’s more to running an e-commerce business than just having a website. This session gives you a glimpse of four key supporting areas of an e-commerce business, including: product management, sales and marketing, customer service, and post-fulfillment.

Marketing Your E-Commerce Business

It’s pointless to have great content without the marketing to spread the word about your business. This session gives you a look at the marketing cycle and the elements of a marketing plan. Also covered is a look at different marketing channels with a focus on social media marketing. You also will benefit from some tips for creating promotions to generate customer interest and income.

Security and Fraud Awareness

Owning a business comes with the responsibility to protect data and information that customers share with you. In this session, attendees are shown how to keep customer data safe along with a look at credit card security and intellectual property rights.

Rules and Regulations

Regulations and rules govern businesses around the world. This session takes a look at major areas that are usually regulated by jurisdictions are the world.

Workshop Wrap-Up

At the end of the course, you will have an opportunity to ask questions and fill out an action plan.

 

At the end of the program you will benefit from the following:

Specialized manual and course materials
Personalized certificate of completion
E-commerce e-books
E-commerce list of tips and tools
 

Date: June 2 & 9, 2018
Time: 9:30AM - 5:00PM

Location: Intoact Offices, 7th Floor, Le Mall Dbayeh Building, Dbayeh Highway 


Course Fees: $650.00*
*Special prices for groups 
 

About the Trainer:

Elie Sarkis, Co-Founder of Intoact, is an Inbound Marketing & Google Certified professional with more than 7 years of experience in Communications & Digital Marketing. Mr. Sarkis, a TV Presenter and a dedicated entrepreneur with a Masters in International Commercial Negotiations, is currently heading the Digital Marketing department at Samsung CTC | AC Holding in Lebanon. His passion for communications and the digital world - along with his profound admiration of infinite evolution - shaped the basic building blocks to founding Intoact with the aim of incorporating a constructive change in his community.
 

Don't forget to bring your laptop so you can do live practices.

Call 
+961 4 526 333 
+961 71 721271