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Join us in our first of a series of conversations around design, business, and the economy. The design industry as part of the cultural and creative industries belongs to one of the fastest growing economic sectors worldwide which makes it essential to discuss:

What role does design play in Lebanon’s economic vision? How do designers navigate in an economy that has witnessed several crisis? What are the challenges they face? What opportunities do they have? And what areas can be explored to elevate design into playing it‘s part in supporting and activating the local/regional economy?

The design industry in Lebanon has operated outside unions, government support, policies and an integrated economic vision. Nevertheless, Lebanon ranked 24th country in the world‘s design rankings list in 2018. The panelists will draw on the current financial landscape of the country, while also exploring the different models that the design space has responded with. Thus, they will explore what business models are working and how to elevate design into an economic discourse and an economic practice.

Our panelists:
Roula Haidar, Director of L'Artisan du Liban
Rana Beiruti, Director of Amman Design Week and Platform
Gilbert Doumit, Managing Partner of Beyond Reform & Development (BRDI) Group
Ghassan Salameh, Independent Designer / Researcher

Liliane Abou Zeki, Business Designer / Design thinking expert

On behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ), the GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH) and the Goethe-Institut promote the emerging market of cultural and creative industries in Africa and in the Middle East.

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