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  • Friday Apr 12 2019 from 06:30 pm until 08:00 pm
  • I Have Learned Academy, Sarkis Group Bldg, Bloc B - 5th floor, Mirna Chalouhi Highway (Bauchrieh - Sin El Fil Highway), Beirut, Lebanon
  • Arts & Culture, Conferences & Workshops

Go-To-Market Strategy Workshop at I Have Learned Academy with IE Alumni Association in Lebanon

I Have Learned Academy and IE Alumni Association in Lebanon collaborated to offer you a serie of workshops & educational sessions related to Business & Entrepreneurship:

The first session will be about:

Go-To-Market Strategy

1. Introduction
What is Go-To-Market Strategy
Why we need Go-To-Market Strategy

2. Discovery, data gathering and analysis
Market Problem Identification/Validation
Strategic Objectives
Market and Client Identification
Market and Competitive Intelligence

3. Go-to-Market
Market Strategy
Client Acquisition and Retention
Marketing Programs
Budget and Resources KPIs

Trainer from IE Alumni
Ziad Chemaly is currently an instructor at Lebanese American University (LAU) and the Managing Partner at Consulting Peak helping startups and existing companies to thrive in a highly competitive environment.
During his 14 years of experience, Ziad led several business transformations especially in his last endeavor where he led a scale-up by increasing the number of employees from 200 to 500+ and doubling the revenues of the multi-million-dollar entity. In addition, he was an engagement manager and operations manager in the information services sector where he had the opportunity to lead several projects for more than 300 clients totaling approximately 60M USD for large conglomerates and global industry leaders across multiple sectors including financial services, technology and oil & gas. (Orange Telecom, Orascom Telecom, Ooredoo, Qatar Gas and BLC Bank)
Ziad is a Computer and Communication Engineer and holds a master in business administration (MBA) from IE Business School in Spain. His main hobbies are social work and teaching chess.

Workshop attendance: 28$
Add certificate: +10$

Tickets info:
Tickets can be booked online on Ihjoz:

And Offline from Khoury Home or Malik's Bookshop any branch, or I Have Learned Academy.

Booking ahead is a must, places are limited.

Intro on Have Learned Academy:
I Have Learned Academy is a place where you can learn everything that you didn't learn at school!

Check all our upcoming workshops here:

I Have Learned Academy is located in Mirna Chalouhi Highway (The Bauchrieh - Sin El fil Highway).

For more info about the workshop contact or 03-376390

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