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  • Wednesday Jun 19 2019 from 05:30 pm until 08:30 pm
  • I Have Learned Academy, Sarkis Group Bldg, Bloc B - 5th floor, Mirna Chalouhi Highway (Bauchrieh - Sin El Fil Highway), Beirut, Lebanon
  • Conferences & Workshops

How to create content for social media & build a strategy - Workshop at I Have Learned Academy

To meet the strategic goals of your organization, you’ll first need to understand:

- What is the message you want to deliver to your clients, and how can you clearly and effectively deliver that message?

- Why is it essential to have a marketing strategy, and how can you build actionable strategies to maximize business results?

Did you know that most of your clients are already receiving the breadth of their information through social media? Through social media marketing, you can expand the reach of your brand and increase traffic to your sites through different social media platforms such as Facebook, Twitter, Instagram, ETC.

In this session, you will learn:
1- The foundations of the marketing technique, starting from building your brand, leading to developing effective and long-lasting relationships with your clients.

Convergence Media Mix
Defining your brand with voice, tone, and personality
Creating Positive Brand Associations
Building Relationships with your Customers
Improving Communication and Interaction with Key Audiences

2- The secret behind viral content on social media.
Identifying your Target Audience
Social Media Best Practices
How to Analyze your Social Media Data and Measure Success
Select which Metrics Matter and Know Why
Identify which Content has more Success based on the Social Media Channel

3- How to build an effective marketing strategy that increases the conversion rate of your Business and leads to get more engagement with your brand and thus generates more sales and revenues.

Improve the search visibility of your content through Keyword Analysis
Monitor Engagement in Interactions
Track Competitors and Compare Results
Assess Brand Reputation

Objectives of the session:

This session will teach you how to:
- Effectively share your content and create your personalized social media strategy!
- Build your brand.
- Build effective and long-lasting relationships with your clients.
- Create viral content
- Build an effective marketing strategy that increases the conversion rate.
- Get more engagement on social media platforms.

Trainer’s Bio:
Roy Abdo is a digital marketer and creative strategist storyteller; he specializes in brand strategies, personalization, and activation. He has worked in the digital ecosystem for several verticals (media, financial services, retail, and user behavior). Roy is an entrepreneur that has completed his studies at the Lebanese American University in business and finance and then moved to the USA for another bachelor degree in business finance and marketing In Johns Hopkins University.
He kicks off with his major by connecting the dots between broadcasting on TV and engaging on social media with the MBN, to later move on to consultancy and teaching.
Besides being a professor of marketing and advertising at several universities, he is a founder of a marketing agency based in the USA, Dubai, and Lebanon. His company Digital revamp is now handling the marketing strategy for high-end clients such as SHRM, Gallup, ADC and several worldwide companies.

Workshop attendance: 100$
Add certificate: +10$

Special discount for students upon showing us a valid student card, email us for more info.

Tickets info:
Tickets can be booked online on Ihjoz:

And Offline from Khoury Home or Malik's Bookshop any branch, or I Have Learned Academy.

Booking ahead is a must, places are limited.

I Have Learned Academy introduction:
I Have Learned Academy is a place where you can learn everything that you didn't learn at school!
Check all our upcoming workshops here:

I Have Learned Academy is located in Mirna Chalouhi Highway (The Bauchrieh - Sin El fil Highway).

Special offer with Careem Taxi:
Get a 50% discount on your ride with Careem Taxi to I Have Learned Academy by entering the code:

For more info about the workshop contact or 03-614493

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