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NEW! IFC Business Edge training:Establishing a marketing mix strategy in SME's

Explain how to identify marketing objectives.
Describe the tools to help design the marketing mix.

The course uses a problem-based methodology in order to engage participants actively in the learning process. Before each course, participants are encouraged to raise issues that they are facing at work by completing a participant profile. During the course, the trainer will act as facilitator, using interactive learning methods to help participants to share their experiences and learn through participation in activities such as group discussions, case studies, role-playing, and games. At the same time, participants are instructed to develop an action plan for applying their new skills and tools to actual challenges at work.

Owners of SMEs
Marketing managers and marketing staff in SMEs
Other managers in SMEs

Introduction to the workshop
Session 1: Marketing objectives
SMART objectives
Commonly used marketing objectives
How to identify marketing objectives
Session 2: Key analysis tools for building a marketing mix
Close gap
The readiness status of customers
Product life cycle
Pull-Push strategy
Concluding remarks, action planning and wrap-up

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Tel: 01-983838 or 01-983737
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