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Luxury Brand Management Diploma

The Luxury Brand Management Diploma provides participants with the essential luxury brand management
knowledge and skills. Participants are introduced to the latest theories in the luxury world through an in-depth
analysis of established, contemporary fashion companies and brands.

OBJECTIVES
■ Identify the fundamental concepts and techniques
of luxury brand management and marketing
■ Employ effective management and marketing
techniques
■ Apply necessary management and decision-making
skills to succeed in the world of international luxury
brand management
■ Evaluate opportunities in the luxury marketplace
■ Communicate the value of luxury brands
■ Outline the luxury fashion buying and
merchandising processes
■ Operate as a professional in the world of luxury

For more information, contact us on:
E-Mail: cep.info@lau.edu.lb
Tel: 00 9611 786 456 / 464 ext : 1805