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PR & Media Relations Workshop at I Have Learned Academy

This workshop will cover a full spectrum of key public and media relations skills and competencies.
Attendees will learn in detail about the local and regional media landscape, news and ad value, crisis management, and event management among other topics.
They will also receive an overview of innovative media engagement tactics both online and offline.

1- Media Relations basics:
a. Pitching stories and interviews
b. Drafting and dispatching press releases
c. Preparing media lists
d. Handling invitations
e. Ensuring coverage
f. Preparing media analysis reports

2- Public Relations overview:
a. Elaborating a strategic PR plan
b. Establishing and maintaining presence on Social Media
c. Crisis Communication Management (A-to-Z)
d. Engaging journalists and influencers
e. Managing brand reputation

3- Event Management:
a. Planning a successful event or press conference
b. Coordinating with suppliers
c. Hosting events (A-to-Z)
d. Preparing an event report

After the workshop, participants will be able to navigate clearly through the landscape of local media, journalists and news. They will be able to make strong news judgments to secure prominent
coverage, and pitch stories effectively to journalists while engaging the media proactively using creative PR platforms and techniques.

Hanady Dagher is Managing Partner at M.H.D for Public Relations, one of the most prominent Lebanese PR companies. Hanady is credited for acquiring some of the company’s biggest clients,
notably Banque du Liban, Unilever, Grand Hills and Fattal. Under her guidance, M.H.D for Public Relations became the sister company of regional PR giant ASDAA-BM Dubai and Gray Advertising
Agency. Her years of experience in the field started with a notable position at ASDAA-BM’s Lebanese branch, where she was account executive for the Lebanese Ministry of Economny and Trade,
SOLIDERE, ICE & Events Production and many others. She holds a Bachelor’s Degree in Compared Literature and Linguistics from the University of Montreal, and a Masters Degree in Information and Communication from the Saint-Joseph University in Beirut (USJ).

Workshop attendance: 58$
Add certificate: +10$

Special discount for students upon showing us a valid student card, email us for more info along with a copy of your current student card.

Tickets can be booked online on Ihjoz:

And Offline from Malik's Bookshop any branch, Khoury Home, or I Have Learned Academy.

Booking ahead is a must, places are limited.

Intro on Have Learned Academy:
I Have Learned Academy is a place where you can learn everything that you didn't learn at school!
Check all our upcoming workshops here:

I Have Learned Academy is located in Mirna Chalouhi Highway (The Bauchrieh - Sin El fil Highway).

For more info about the workshop contact or 03-614493 (phone or whatsapp)

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