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The Power of Influence & Persuasion-Leadership Development Workshop

The capacity to influence and persuade is the key to effective leadership; whether the goal is to convince one person in a face-to-face encounter, influence a group in a meeting, sway an entire organisation, or win over the broader community. This workshop is based on proven principles and techniques of effective persuasion derived from the psychology of human behavior

The course will include:

• Understanding the difference between Influence and persuasion
• Assessing your relationship style
• Communicating influentially & confidently
• Applying the 6 principles of persuasion
• Utilizing the 4 types of hooks in influencing others
• Practicing what you have learnt with role plays/exercises

Trainer: Sonya J. Sabbah is British-born, Master Certified Coach Trainer, Certified Executive & Cognitive Behavioural Coach, author & the founder of Excellence First Leadership Academy (EFLA), a leadership academy committed to branding and developing world-class leaders. Sonya is a member of the international Coach Federation (ICF), the LCA (Lebanese Coach Association) and the Lebanese League of Women in Business (LLWB). She appears on many media outlets as resident expert and is in the process of writing her second book on leadership.

Date: 24th November, 2017 Time: 9:00 am- 5:30pm
Venue: EFLA, 3rd Floor, Le Bureau Building, Pierre Gemayel Street, Mathaf
Investment: £365 (Early Bird 10% discount if registering before 14th November, 2017)
(Corporate rates available)

To register or for further details, please contact us on +961 3 774 130 or email us at

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